What’s in your e-liquid?

There are four ingredients commonly found in e juice for vaping. Our END VAPE shops in Rochester, NY can educate you on what you are smoking.

E-Liquids and vaping are new to most people which is causing some confusion around the facts behind both vapes and e-liquids. Media reports and articles claim that e-liquids are made with bad chemicals and additives when they’re actually made up of four ingredients.

The four ingredients happen to be  commonly found in products that you eat, drink and smoke regularly. Stop in at one of our eight vape shops in Rochester, NY and we will be happy to get you started with the E-Liquid suited for your needs!

What’s In Your E-Liquid?

E-liquid is made with four key components - vegetable glycerin (VG), propylene glycol (PG), flavorings and nicotine.

Vegetable Glycerin (VG)

VG is used as a diluting agent to make your e-liquid thicker and more satisfying. Made with vegetable plant oils like palm, soy or coconut oil, pure VG is colorless and odorless and has a subtle sweet taste. Most e-liquids are made using a combination of VG and PG. VG is thicker than PG and high VG e-liquids produce big puffy clouds of vapor. They also have a sweeter taste than PG heavy e-liquids.

Due to thickness, the high VG e-liquids leave an oily residue on your vape. They also usually need a higher output device to vape them properly. Because it metabolizes differently than sugar, VG is found in a wide array of other consumables such as carbohydrate foods where it adds sweetness and moisture. At END Vape shop in Rochester, NY we sell a wide variety of vaping devices and e-liquids to get you started on the right track of vaping!

Propylene Glycol (PG)

PG is another diluent which helps with the satisfying hit from your vape device. It is a colorless and almost odorless type of alcohol. Higher PG e-liquids are not as thick as high VG juices, and the clouds aren’t as big either. But PG helps with the sensation of a throat hit that a former smoker can relate to. This makes high PG e-liquids popular with smokers who have just switched to vaping. PG is generally recognized as safe and non-toxic by the FDA and is used in a wide variety of products including food, cosmetics, and pharmaceuticals. It is also used in a variety of other vaporizing products like asthma inhalers and fog machines.


Nicotine is the addictive chemical found in cigarettes and is the most important ingredient for former smokers that have made the switch to vaping. Nicotine gets a bad name because of its relation to tobacco. Some smokers wrongly think that nicotine causes most of the tobacco smoking-related cancer, but studies show that nicotine actually has a low risk of harm to health.

The problem with nicotine in cigarettes is that nicotine is addictive, which keeps smokers hooked on other harmful ingredients found in tobacco. E-liquids do not produce tar or carbon monoxide, two of the most harmful elements of tobacco smoke. Knowing which e-liquid to buy may seem overwhelming. Visit us at one of our eight vape shops in Rochester, NY and we will be happy to help you choose what is right for you!